Sonntag, 6. September 2009

WODE by BOUDICCA - NEW @ THE HUNTER

THE PARFUME CREATED BY BOUDICCA AND GEZA SCHOEN HAS NOW ARRIVED.

The History:

Wode, the revolutionary Art Fragrance from BOUDICCA, explores further the myth around Queen Boudicca (aka Boadicea).

Legend has it she and her tribe wore a cobalt blue war “paint” on their skin that gave them a ferocious and mythical look when

advancing into battle. When finally defeated by the Romans Queen Boadicea killed herself by swallowing hemlock, an extract of

which is included in Wode.


The Magic:

When Wode is sprayed a vibrant cobalt blue mist appears and settles on the skin or clothing. Whether touched or not the “paint”

begins to fade and within seconds or minutes disappears completely leaving simply the scent behind.


The Notes:

The fragrance opens with herbal spicy notes of juniper berry, cardamon, nutmeg absolute, clary sage, coriander seed and

angelica root. A touch of fresh hesperidic and lighter floral notes add airiness.

Through rare elements like black hemlock extract and the smell of raw opium, you will enter an olfactive space where saffron,

tuberose absolute, tonka bean, styrax resin, and treemoss slowly unfold round a musky leather heart.

Amber and animalic notes like synthetic castoreum and cistus labdanum deepen the lingering impression of warm and radiant

flesh.


The Word:

The name Wode is taken from the word “Woad”, a deep blue plant extract, which was used in paste form by the ancient Britons

as a tribal marking. Woad would have seemed magical to the Ancient Britons, as in its raw state it is a muddy hue and only

when exposed to oxygen did it turn blue.


The Packaging:

Wode is packaged in a classic spray paint can. Graffiti is the modern war paint, the most public of all art forms, while steeped in

rebellion and anti establishment values. Wrapped around the can is an engraved steel label tied with black braided ribbon

tipped in metal; a detail synonymous with BOUDICCA team’s highly refined finishing details on their garments.


The Collaborators:

The nose : Geza Schoen of Escentric Molecules

The oils : International Flavors & Fragrances.(IFF)

Fragrance consultant : Susan Aurora Irvine